Exclusive, Verified Motivated Seller Leads for Real Estate Investors. One Buyer Per Market.
Homeowners who came to brands we own asking to sell off-market — not skip-traced lists. Every seller verifies their own phone with a one-time PIN; our AI intake agent confirms condition, situation, timeline, and price expectation against your buy box before the record reaches acquisitions.
- ✔Inbound intent — the seller asked to sell, you didn't cold-call them
- ✔One buyer per market, in the contract
- ✔Condition, motivation, timeline, and price expectation captured on intake
- ✔Invalid records replaced or credited within 7 business days
What you're buying now vs. what this is
The lead-vendor status quo
- ✕Cold-calling skip-traced data every other investor bought too
- ✕Sellers hostile before you say hello; TCPA exposure compounding per dial
- ✕10,000 postcards to reach three sellers — thousands in postage per deal
- ✕“Exclusive” leads that were already blasted to a wholesaler group chat
The Fixr machine
- ✔SellDirect and our consumer brands attract sellers actively asking for an off-market offer
- ✔OTP PIN verification before a record exists
- ✔AI intake documents condition, situation (probate, distress, relocation, tired landlord), timeline, and price expectation
- ✔One buyer per market — your acquisitions team is the only one calling
The economics, upfront
The seller initiated. Your first call is a warm continuation, not an interruption.
No speed war against forty other wholesalers on the same record.
We quote your market flat, per lead. Run your own conversion math — we don't fabricate cost-per-deal numbers.
Want to model it on your own numbers? Run the ROI calculator.
How it works, in 60 seconds
A seller finds SellDirect
Our funded campaigns reach homeowners looking to sell off-market — distress, inheritance, relocation, tired landlords. They come to us; nothing is scraped.
They verify their own phone
One-time PIN typed by the seller before a record exists. Fake numbers and bots never reach your acquisitions team.
Eva documents the deal
Condition, situation, timeline, price expectation — captured against your buy box in under 120 seconds and attached to the record.
Your team gets the only call
Qualified sellers route in real time to one buyer per market. Not a wholesaler chat, not three other operators. You.
What a delivered lead actually looks like
We'd rather show you the product than tell you about it. Every record you're billed for arrives like this:
- Inquiry source
- SellDirect (owned brand) · paid search
- OTP verification
- PIN entered by seller · timestamped
- Situation
- e.g. Inherited property, out-of-state owner
- Condition
- Needs roof + cosmetic; occupied
- Timeline
- Wants offer within 30 days
- Price expectation
- Captured verbatim on intake call
- Market
- Matched to your buy box
- Delivery
- Real-time to your acquisitions line/CRM
Illustrative record format — every seller inquiry arrives with the full intake summary so acquisitions calls a documented, expecting seller.
Been burned by lead gen before? Read this part.
Every lead is verified with a one-time PIN the consumer types themselves. Every lead is pre-qualified by our AI intake agent in under 120 seconds, against your criteria. Every lead routes to one partner per geography — never resold, never shared. Invalid leads are replaced or credited within 7 business days, in the written agreement. No setup fees, no retainers, no long-term contracts. And because we can only sell your market to one buyer, we can't hedge by selling your competitor — fixing your market is our only option.
The honest range: best, average, worst
Anyone who only shows you the best case is selling you the best case. Here's the whole distribution.
Best case
A verified inbound seller becomes a closed deal at your normal assignment fee or flip margin — off inbound intent, without a dial campaign or postage run behind it.
Average case
Not every seller inquiry becomes a contract — motivation is real but negotiable, and your underwriting still decides the deal. We quote a flat price per qualified inquiry for your market and let you run your own cost-per-closed-deal math against what direct mail and cold-calling cost you today.
Worst case — and what happens then
Some records will miss your buy box or go dark. Out-of-criteria and invalid records are replaced or credited within 7 business days, in writing. One buyer per market means we can't hedge by selling your geography to a competitor — your market working is the only way ours does.
Straight answers
Check if your geography is open
One partner per geography. 60-second application, then pick a time — the 15-minute call covers whether your market is open, your buy box and monthly deal capacity, and flat per-inquiry pricing for your market so you can run your own cost-per-deal math.