Car Dealerships Lead Generation
Only Pay for Results
Drive showroom traffic and qualified test-drive appointments with AI-powered automotive marketing campaigns.
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Lead Intelligence
Key Metrics for Car Dealerships
$35K–$55K
Avg Vehicle Sale
$2,500–$5,000
Avg Gross Profit
15–25%
Close Rate
$40–$85
Fixr CPL
Pay Per Appointment
Recommended Model
Industry Overview
Why Car Dealerships Needs AI Lead Generation
Car dealerships spend billions on advertising but struggle to attribute sales to specific campaigns. Between manufacturer co-op programs, third-party listing sites, and digital ads, most dealers can't identify what's actually working. Fixr AI delivers trackable, appointment-ready buyers.
Challenges
Pain Points We Solve
Third-party sites (Autotrader, Cars.com) charge premium subscriptions with declining ROI
Manufacturer co-op advertising requirements limit creative and targeting flexibility
Internet leads from dealer websites have 10-15% contact rates — most never answer
Inventory-specific marketing is complex with constantly changing vehicle availability
What You Get
How Fixr AI Helps Car Dealerships
Appointment-set leads: prospects booked for test drives and showroom visits
Make/model-specific campaigns matched to your current inventory
Conquest targeting of competitor brand owners in your PMA
Service department lead generation for RO revenue and customer retention
Best Fit
Recommended Service Model
Pay Per Appointment
RecommendedOnly pay when a qualified prospect shows up to your appointment.
Learn more about Pay Per AppointmentROI Data
Car Dealerships Lead Economics
$120
Industry Avg CPL
$40–$85
Fixr AI CPL
$2,000–$8,000
Avg Lead Value
16:1
Typical ROAS
FAQ
Frequently Asked Questions
Can you target buyers for specific makes and models?+
Yes. We run campaigns for specific vehicles in your inventory, targeting buyers researching those exact models. As inventory changes, campaigns are automatically updated.
Do you generate both new and used car leads?+
Yes. We run separate campaigns for new vehicle buyers, certified pre-owned shoppers, and used car buyers. Each segment has distinct targeting and qualification criteria.
How do you handle manufacturer co-op requirements?+
Our creative teams are familiar with OEM co-op guidelines and can build campaigns that qualify for manufacturer advertising reimbursement while maintaining performance optimization.
Can you generate service department leads?+
Yes. We run service campaigns for oil changes, brake service, tire rotations, and recall appointments. These leads drive repair order revenue and keep customers in your ecosystem.
What about BDC appointment setting?+
Our pay-per-appointment model delivers prospects directly to your BDC calendar, pre-qualified with vehicle interest, trade-in details, and financing preferences.
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Start receiving exclusive, AI-qualified car dealerships leads — zero risk, no retainers, only pay for results.